[118]

... social norms are important crutches

for interpretation.

[p 128]

When we understand

that communicative interaction

takes place largely through genres

and when we understand that

genres are public constructs ...

[p 135]

... in "creative spheres" ...

artisic or scientific ... utterances

may require more guesswork about

hermeneutic strategy necessary ...

[p 136]

... to understand an utterance

we must guess its genre

from the very first words.